Internal analysis Homework

Internal analysis

Multiple Choice Questions
1. (p. 138) The tendency to accept the status quo and disregard signals that change is needed is called:
A. Management myopia
B. Environmental awareness
C. Management long-sightedness
D. Subjective management

 

Difficulty: Medium
Learning Objective: 1

2. (p. 140) SWOT analysis’s value and continued use is found in its:
A. Complexity
B. Difficulty
C. Simplicity
D. Short-sighted nature

 

Difficulty: Medium
Learning Objective: 1

3. (p. 140) What have strategists sought in frameworks besides SWOT for conducting internal analysis?
A. They have sought to get less detail from other frameworks
B. They have sought that the frameworks be more comprehensive
C. They have sought a less generic framework
D. They have sought to better account for internal factors in light of external factors

 

Difficulty: Difficult
Learning Objective: 1

 

4. (p. 140) _______ views a firm as a sequential process of value-creating activities.
A. Resource-based analysis
B. Value chain analysis
C. SWOT analysis
D. Primary internal analysis

 

Difficulty: Easy
Learning Objective: 2

5. (p. 140) Common to all the approaches to internal analysis is:
A. The use of meaningful standards for comparison in internal analysis
B. The use of external factors of analysis
C. The process point of view
D. Management market myopia

 

Difficulty: Difficult
Learning Objective: 2

6. (p. 140) ________ is a historically popular technique through which managers create a quick overview of a company’s strategic situation—it is based on achieving a sound fit between internal resources and the external situation.
A. Internal analysis
B. External analysis
C. Value chain analysis
D. SWOT analysis

 

Difficulty: Medium
Learning Objective: 1

7. (p. 140) A(n) ________ is a major favorable situation in a firm’s environment.
A. Value chain
B. Strength
C. Opportunity
D. Capability

 

Difficulty: Easy
Learning Objective: 1

 

8. (p. 140) A(n) ______ is a major unfavorable situation in a firm’s environment.
A. Weakness
B. Core strength
C. Competitive disadvantage
D. Threat

 

Difficulty: Easy
Learning Objective: 1

9. (p. 140) Which of the following is NOT an example of an opportunity for the firm?
A. Identification of a previously overlooked market segment
B. Improved buyer or supplier relationships
C. Positive changes in regulatory circumstances
D. Strong reputation and image with a key demographic

 

Difficulty: Medium
Learning Objective: 1

10. (p. 141) A(n) ______ is a resource or capability controlled by or available to a firm that gives it an advantage relative to its competitors in meeting the needs of the customers it serves.
A. Competence
B. Strength
C. Opportunity
D. Competitive advantage

 

Difficulty: Easy
Learning Objective: 1

 

11. (p. 141) A(n) _______ is a limitation or deficiency in one or more of a firm’s resources or capabilities relative to its competitors that creates a disadvantage in effectively meeting customer needs.
A. Weakness
B. Threat
C. Competitive limit
D. Marginal resource

 

Difficulty: Easy
Learning Objective: 1

12. (p. 141) Consider e-Pixels, a company that produces miniature digital video cameras that feature easy downloads and uplinks to computers. Which of the following represents a potential strength for the firm?
A. Brand name
B. Digitalization of most types of media
C. Growing global computer companies with similar technology
D. Limited experience with video technology

 

Difficulty: Medium
Learning Objective: 1

13. (p. 142) According to a SWOT analysis diagram, what strategy does Cell 1 support?
A. Aggressive
B. Turnaround
C. Defensive
D. Diversification

 

Difficulty: Difficult
Learning Objective: 1

 

14. (p. 142) The cells on the left side of the SWOT diagram are both characterized by:
A. Substantial internal strengths
B. Numerous environmental opportunities
C. Critical internal weaknesses
D. Major environmental threats

 

Difficulty: Difficult
Learning Objective: 1

15. (p. 142) Which cell in the SWOT analysis diagram is the most favorable situation?
A. Cell 1
B. Cell 2
C. Cell 3
D. Cell 4

 

Difficulty: Medium
Learning Objective: 1

16. (p. 142) ________ represents the least favorable situation, with the firm facing major environmental threats from a weak resource position.
A. Cell 1
B. Cell 2
C. Cell 3
D. Cell 4

Difficulty: Medium
Learning Objective: 1

17. (p. 142) Which cell supports a turnaround-oriented strategy?
A. Cell 2
B. Cell 3
C. Cell 4
D. Cell 1

Difficulty: Difficult
Learning Objective: 1

18. (p. 142) Which of the following describes the situation for a firm in Cell 2?
A. The firm faces several environmental opportunities and has numerous strengths that encourage pursuit of those opportunities
B. The firm faces major environmental threats from a weak resource position
C. The firm has identified several key strengths, but faces an unfavorable environment
D. The firm faces impressive market opportunity, but is constrained by weak internal resources

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