Prepare a crisis management plan for an outdoor sporting goods store choice
Prepare a crisis management plan for an outdoor sporting goods store choice
Scenario
After a successful PR campaign for its grand opening, Outdoor Adventures Sporting Goods has been embraced by the community.
However, one of the company’s suppliers recently had some trouble, which has cast a shadow over Outdoor Adventures’ reputation. The company’s exclusive clothing manufacturer, Torkersen Clothing, has been accused of leaking detergents and dyes into the Samae River that runs past their facility in Springfield. Outdoor Adventures wants your PR firm’s assistance to mitigate the harm to the company’s reputation that this situation has caused. You need to present Outdoor Adventures with a plan to address the crisis and recover its reputation.
Crisis Management
Created a statement for the company’s homepage and media news release to address the accident. Addressed how the company will communicate to the public during the crisis.
Identified 5–6 tactics/actions the company will implement to reinforce its commitment to corporate social responsibility in light of this accident. Designed tactics to appeal to specific stakeholders and audiences; explained rationale for appeal.
Stewardship
Identified and explained 4–5 steps that the company will take to affirm and maintain its CSR practices in the future.
